Holonic Systems on redefining music experience with spatial computing
Anouk Dyussembayeva | JULY 13, 2023
Holonic Systems offers augmented audio applications for artists, consumers, and B2B users. Developing spatial and physical computing to transform real-world data into musical information that accompanies a neural network, these applications enhance and augment mobility, commuting, retail experiences, and more. The startup has partnered with artists and brands like Native Instruments, Bose AR, and Suunto.
"Our platform enables artists and users to create and experience music in a playful way that combines physical movement with sound," Ove Holmqvist, Holonic Systems founder, begins.
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Holonic Systems transforms real-world data into musical information to enhance experiences like mobility and retail. It aims to create a music authoring environment that uses physical computing as an alternative input method, utilizing data to generate ever-changing musical content that goes beyond accompaniment and entertainment.
The company collaborates with brands like Suunto and previously worked with BoseAR to incorporate wearable technology and enhance spatial audio and computing.
Holonic Systems is focused on becoming a leading provider of functional music solutions through its white-label product, Holon, which generates personalized and contextually relevant music.
The team faces challenges in promoting long-form content and introducing concepts of affective, physical, and spatial computing to different audience expectations.
The startup envisions a future where participants can interact sonically and physically with each other and objects in the metaverse, fostering a more diverse, accessible, and experimental music culture.