Jon Shelley on how fashion brands can push their legacy forward in web3
Anouk Dyussembayeva | JUNE 22, 2023
Jon Shelley is the founder of VRTL WRLD, a creative studio that helps brands realize their potential in the metaverse and web3. Previously, he played professional rugby union before transitioning back into his love for art and design, contributing to blockbuster films like Marvel's Black Panther and Fantastic Beasts 2. At the same time, he also worked on triple-A game cinematics for Elder Scrolls Online and League of Legends.
Composium spoke with Jon about his plans for VRTL WRLD, the state of the metaverse, and how brands can enter the field.
If you only have three minutes
Legacy fashion houses recognize the need to make their brands relevant to the next generation and are turning to web3 to reach Gen Z
Immersive shopping in the metaverse is predicted to be a significant activity for consumers in the coming years
Brands can start by releasing digital versions of their physical products, making them more accessible and affordable to younger audiences while maintaining physical availability for their existing customer base
Brands that make the transition from web2 to web3 seamless for their users and create low entry barriers will succeed in building communities and propelling their legacy forward
VRTL WRLD plans to release VRTL Pass, developing an ecosystem where it can bring people together through collaboration